A recent survey by the Alterra Group found that despite the sour economy, a number of professional services firms actually held their revenue steady or even increased it in the past 12 months. What separates the firms that thrive? Our research found that these more successful companies had distinctly different marketing practices and priorities than those whose revenues declined in the past year. Here's a summary of the findings.
The sheer magnitude of the 2008-2009 recession has made things more difficult for all companies, including professional services organizations such as law firms, accounting firms, and consultancies. But has it affected all organizations equally? According to a recent Alterra Group survey, the answer is no. In fact, our research found that while nearly half of the firms polled said they anticipated declining revenue in 2009, a slight majority believed their revenue would hold either steady this year or grow.
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